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The cheap north face jackets, a San Leandro, Calif.-based division of VF Corp, sued in December. The lawsuit sought unspecified damages and asked the court to prohibit The South Butt from making, marketing and selling its line of fleeces, T-shirts and shorts.At issue was the question of parody or piracy. The lawsuit claimed The South Butt marketed apparel that "infringes and dilutes The North Face's famous trademarks and duplicates The North Face's trade dress in its iconic Denali jacket," referring to a popular fleece jacket marketed by the company."While defendants may try to legitimize their piracy under the banner of parody, their own conduct belies that claim," the suit said, noting that The South Butt had twice attempted to obtain a U.S. trademark registration.
Not only has the north face jackets for women requested that Winkelmann cease sales, production and promotion of his product, but it has also asked him to drop his trademark application for The South Butt LLC and its logo.Winkelmann's attorney Albert Watkins, who plays squash with his client's father and traded his services for a really good bottle of burgundy, responded to LaVine with a Sept. 10 letter in which he not only declined the company's request but told it that The South Butt should be considered flattery.
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